THE EMPOWERED INDIVIDUAL
We create clothes for those who see themselves as independent and empowered individuals. Those who choose to underline their charme and embrace their personality with confidence by the garments they wear.‘ Cheriefou‘s visual identity is clear but versatile. Every collection has a new concept, timeless and elegant, all inspiration fusioning into fabric, structure and shape. Designer Morgan d. Zola describes his designs as a form of wearable art. With his congolese-angolan roots, growing up with his mother that worked in fashion, travelling the world working as a model and actor, you can sense the spirit of sophistication and the merge of different cultural influences in Chériefou‘s language and design. Fashion is a tool of expression. We communicate a message through what we are wearing. A statemtent. It is a way to express and underline our personalities, a certian mood. It is incredibly playful. That‘s what we love about it. We want our pieces to be a real treasure to the owner, to feel in harmony with the world and to make their own story become a part of Chériefou.